E-commerce marketing the most important operation and tasks in Marketing with tricks 5 tricks for E-commerce, Product
marketing is the target that want E-commerce to hit, which will back
for the brand for more revenue, and to make an audit in your market
strategy, you start with awareness then decision and finally action and
that's called sales funnel.
Sales funnel
Sales funnel Will
help you make more conversions and sales by leading customer in a
creative designed tube which will sort your customers into purchase now
and purchase later.
Purchase now for customers that interested and visited your store/brand and make a purchase.
Purchase
later is for customers who visited and not purchased and others who
signed up and doesn't visit your store, they will buy later just
follow up with them.
Following up
Following up to more than one
channel that you are leading customers from like social media and
sending emails with monitoring the analytics to study your customers
more, like the time they open e-mails, send the newsletter and offers
with the receiver name.
Promoted ads
You have to promote your
brand in more than channel to lead more customers which will buy your
product like social media Facebook by the branding steps, awareness then
decision and final action.
So you have to make the people know about
your brand (logo - slogan - name - description - and very important to
tell the customer what he will gain from you like more service in the
weakness of your competitor, if your brand is following penetrate market
strategy.
Developing strategies
To have a development growth strategies flexible for the market needs and changes is more perfect, like
if you stay ready to get in new market or plan for new product or
sub-category, diversification strategy.
Understand your customer
You
have to manage the data list like sorting the customers countries,
purchases, cutting from time, added to cart and UN paid, silence
following.
Care about customer, don't stop sending to him when he is
cutting from visiting you, you have to decrease the time you are
sending to him for 3 months after that but him at the weekly list,
caring for customer will push him to suggest you for someone.
Also, to get more conversion
You
should choose the time you are sending to customers by their list, easy
sort them in your time zone into 6 time groups, you will find some of
your followers opening emails at morning and some at dinner time, sort
them by their favorite.
The customer would like to see his name in the email, he will feel he is important to you.
Try to analyze every move from your customer at your site to avoid errors and solve in short time.
Try to add a chatting button on your E-commerce site, the customer will feel more safe and helpful.
Product marketing is not easy but not hard, you can accomplish it with big success but you have to make a good strategy that's able to execute.
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