5 tricks for E-commerce marketing strategies

  • Personal CV (Omar Ehab)
  • E-commerce marketing strategy

     E-commerce marketing the most important operation and tasks in Marketing with tricks 5 tricks for E-commerce, Product marketing is the target that want E-commerce to hit, which will back for the brand for more revenue, and to make an audit in your market strategy, you start with awareness then decision and finally action and that's called sales funnel.

    Sales funnel

    Sales funnel Will help you make more conversions and sales by leading customer in a creative designed tube which will sort your customers into purchase now and purchase later.

    Purchase now for customers that interested and visited your store/brand and make a purchase.
    Purchase later is for customers who visited and not purchased and others who signed up and doesn't visit your store, they will buy later just follow up with them.

    Following up

    Following up to more than one channel that you are leading customers from like social media and sending emails with monitoring the analytics to study your customers more, like the time they open e-mails, send the newsletter and offers with the receiver name.

    Promoted ads

    You have to promote your brand in more than channel to lead more customers which will buy your product like social media Facebook by the branding steps, awareness then decision and final action.
    So you have to make the people know about your brand (logo - slogan - name - description - and very important to tell the customer what he will gain from you like more service in the weakness of your competitor, if your brand is following penetrate market strategy.

    Developing strategies

    To have a development growth strategies flexible for the market needs and changes is more perfect, like if you stay ready to get in new market or plan for new product or sub-category, diversification strategy.

    Understand your customer

    You have to manage the data list like sorting the customers countries, purchases, cutting from time, added to cart and UN paid, silence following.
    Care about customer, don't stop sending to him when he is cutting from visiting you, you have to decrease the time you are sending to him for 3 months after that but him at the weekly list, caring for customer will push him to suggest you for someone.
    Also, to get more conversion
    You should choose the time you are sending to customers by their list, easy sort them in your time zone into 6 time groups, you will find some of your followers opening emails at morning and some at dinner time, sort them by their favorite.
    The customer would like to see his name in the email, he will feel he is important to you.
    Try to analyze every move from your customer at your site to avoid errors and solve in short time.

    Try to add a chatting button on your E-commerce site, the customer will feel more safe and helpful.

    Product marketing is not easy but not hard, you can accomplish it with big success but you have to make a good strategy that's able  to execute.

    E-commerce
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